Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.
What happened
Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.
Why it matters
The transaction could alter ownership, competitive positioning and capital allocation around Amazon.
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1 reports · 1 original report · 1 independent
- AWS Machine Learning BlogPrimary source · Supports · EN · 100%Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS ↗
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- Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS Observed
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- First reported
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